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Stinging From SOPA, Go Daddy 'Leaks' First Super Bowl Spot
Go Daddy had an awful time around the holidays, with its support for SOPA angering its customers worldwide—and eventually prompting an about-face by the domain company. Now, as if nothing happened, Go...
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Nationwide Tags New Ad With Danica Patrick's Cellphone Number
Nationwide Insurance’s new ad features a call to action you don’t see very often: Danica Patrick’s cellphone number. In the spot, fellow racer Dale Earnhardt Jr. is seen holding up a sign that says...
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Supermodel Bar Refaeli to Star in Go Daddy Super Bowl Spot
Go Daddy has found a new girl for its biggest day of the year. The Internet domain-name marketer, a mainstay on the Super Bowl for eight years running, is bringing in Bar Refaeli, the actress and...
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Go Daddy Unveils First of Two Super Bowl Spots, Pushing .CO Domains
Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register a .CO domain before someone else...
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The Marlboro Man Still Sells Cigarettes
It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots for Wendy’s, why Aflac has stuck with...
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Danica Patrick Gets Mega-Buff for GoDaddy's Super Bowl Ad
GoDaddy may say it has "matured" as a Super Bowl advertiser, but for now it appears to be spokeswoman Danica Patrick who has actually grown. Sporting a rather lifelike muscle suit, Patrick was...
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Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July
Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend. Coke Zero spokeswoman Danica Patrick will...
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GoDaddy CMO Says Super Bowl Spot Puts a New Twist on Puppy Advertising
A cuddly puppy is a tried-and-true subject for Super Bowl ads. It worked for Budweiser last year, and Doritos enlisted canines in its 2012 campaign. This year, GoDaddy has cast a nine-week old Golden...
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GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor
On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game.The 30-second ad featured...
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As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable...
Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build each other's brands....
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GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion
Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency. The Web domain company said it hired the agencys New York office after "an...
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GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years
After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its marketing strategy."The...
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